why BU?

Why are we Cruelty Free?

Being cruelty-free in the field of vegan makeup is a conscious choice that reflects concern for animal welfare, skin health and care for the environment. By opting for cruelty-free and plant-based products, humans who use BU are demonstrating their commitment to ethical and sustainable beauty.

Powered by plants:

Plants, flowers and fruits contain a wide range of beneficial compounds, such as essential oils, botanical extracts and natural enzymes, which help nourish, protect and beautify the skin, giving it color and a natural aroma such as passion fruit.

Clean Ingredients:

We are "clean ingredients" in the world of vegan makeup because we care about the health of our skin and using products free of harmful ingredients, for example, substances such as parabens and toxic heavy metals such as mercury and lead they can be harmful. Our choice to use clean ingredients in our vegan makeup products ensures that we are providing a safe, high-quality beauty experience.

Vegan and Organic:

By opting for vegan makeup with organic ingredients, we ensure that our products are free of chemical residues and any contaminants potentially harmful to our skin and overall health. In addition, organic ingredients also tend to be richer in nutrients and compounds beneficial to the skin. For example, organic plant oils, such as coconut oil or argan oil, are known for their moisturizing and softening abilities, while organic botanical extracts, such as aloe vera or green tea, can provide soothing and antioxidant properties. .